It’s been nearly 4 years since the last Radiohead album ‘Hail for the Thief’. While I enjoyed that album as I’ve generally enjoyed most of what they’ve produced, The Bends and Ok Computer being the zenith of their output as far as I’m concerned, their new album ‘In Rainbows’ is a completely different beast altogether.
The major difference here is the way in which they’ve decided to distribute their album. See they’ve decided not to go the traditional route and release the album via a label. Instead what they’ve decided to do is let you download it off their website. Nothing new there, right? Ah but here’s the catch. YOU decide how much you actually want to pay for it. You can either pay something, or download it for free.
This turns everything on it’s head as far as I’m concerned. I’ve always claimed that the price of music is completely and utterly extorionate. A tiny teeny fraction of the cost of what you pay actually goes to the creators themselves, instead the majority goes to everyone else around. £12 for an album is just too much. So download it you say and just keep the music? You obviously don’t know me very well. When it comes to music from my favourite bands I will buy the CD. It’s just the way it goes. For me it’s not just the music, it’s the package. It’s the entire experience. I’m also a collector of sorts. I like to have physical copies of material by certain bands. I own a proper CD player and Amp that I paid through my nose to get a better sound. If you think that you can’t tell the difference, then you’ve obviously not heard a proper system in action.
Sure, this might be something of a dinosaur mentality however it’s one of those thought processes that I honestly cannot get away from. The thing is Radiohead are known for the amount of effort and creativity that they put into their package as well. They obviously feel the same way about this sort of thing, otherwise we wouldn’t have the school library book for Amnesiac or the Map for Hail to the Thief. Case in point, in addition to the actual download option, there’s also the option to pre-order the physical edition of this album, which comes with 2 CDs with artwork, photographs, lyrics and 2 Vinyls of the material as well. All encased in a hardcover book and slipcase.
I’ve only just found out about all this, since I only found out yesterday that they’ve got a new album out. So I quickly downloaded the album (more on that in a little while). Is it any good? The short answer is that ‘In Rainbows’ is BRILLIANT. It’s one of the best things I’ve heard this year, and this is a year where the Smashing Pumpkins released their return to form album. It’s a mixture of ‘The Bends’, ‘Ok Computer’ and maybe even a little bit of ‘Pablo Honey’. It’s not this heavy rock album. It’s a glass of fine wine, where the drums and guitars are back. Yorke’s voice is crisp and clear over the music in this perfect mixture that only they can achieve. God it’s great to hear well produced music again.
So back to the download versus physical object question, what am I going to do? Well I’ve already downloaded the album for free, and have ordered the physical edition of the album as well.